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Is this the peak of the Indian app market or just the start?

  • February 25, 2019
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Revenues coming from mobile apps in India reached a peak during the 1st quarter of 2018 across both – iOS and Android platforms. The insights received from App Annie, a data analysis firm, showed that the app market in India expanded up to 41% in the 1st quarter of 2018 and has grown 250% since the first quarter of 2016.

The growth in the Indian app market was a result of India’s increasing rise in the usage of smartphone, and due to this India led the other markets in for the category of most apps downloaded, followed by the United States of America and China (only iOS).

The constant increase in the hyperlocal services offered by India’s numerous tech startups added to the expansion of the online market. Adding the traditional categories like social media, video streaming, and gaming to the mix, and the mobile app market in India can be said to be booming. The three apps which were downloaded in the country during the 1st quarter of 2018 were all related to the category of video streaming. According to revenue, the most popular apps were Tinder and Netflix.

The increasing adoption of electronic devices especially smart devices has been the reason for disruption in the ecosystem (start-up) of the country. Every big player in the e-commerce sector such as Snapdeal, Amazon, Flipkart, etc. has released an app in the market through which they are aiming to offer a wide range of services to the users. The rise in  PC sales figures is now indicating that there is a clear shift in the choice of consumers when it comes to computing platforms. This has added to the dependence that consumers have on mobile applications. The number of smartphones that are in circulation when couple with the mobile applications enable the companies to reach their consumers with the click of a button but this also raises the need for profound expertise in application analytics.

Regardless of the lead India has, as shown by performance indicators, India still remains behind the United States of America when accounting for the absolute revenues which are being generated from the sale of mobile applications. The United States of America takes the lead over other countries, generating total revenues which are worth US$3.2 billion in the 1st quarter, which was followed at US$2.7 billion by Japan. India’s rank in this list was 29th, generating total revenues which were worth US$47 million.

Nonetheless, the potential in India’s mobile applications market is expected to reach exponential peaks in the coming years, not least due to expanding the range of affordable smartphones and improving the network connectivity. In the year 2017, the internet user population in India was 281 million, where almost 62% was in urban areas and the smartphone population itself had crossed 300 million. This is being considered to be the next challenge for mobile application developers in the app market in India – gaining access to rural consumers and making the domestic app industry monetized.


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